I always joke that the design strategy was “circus comes to town, broadsides hot dog cart.” The bright mustard and ketchup tones, the big midway typography, all of that comes from there. Add in a nod to my home state of North Carolina and our shared love of the south and you end up with a ridiculous celebration of artisan food, southern culture and the versatility of the hot dog. I could talk about that place all day.

Christian Helms, on designing the aesthetic of Frank